Advertisement Essay Example | Topics and Well Written Essays - 500 words - 1

Advertisement - Essay Example It is hence no surprise that some advertisements have chosen to depict none other than the master artist himself, Leonardo Da Vinci. The advertisement for the movies Da Vinci Code was one of many advertisements that have opted to select the professional and captivating works of the artist to sell their products. The advertisement uses his painting, the Vitruvian Man. This painting was chosen because it contains a precise and intriguing image style and composition which sketched his impressions of things with realism and precision. The painting is noted as providing the earliest reference to the importance of vortices in fluid motion. This was a factor taken into consideration when selecting the painting to be used for the advertisement. The advertisement is structured in such a way that it links your cognition to the actual paint is original aspects to amplify and emphasize the color and design. To enhance authenticity, a wooden mid-century palette is shown to be used in the design of the painting. This is similar to palettes used by most artists at the time of Leonardo. There is a blend of colors used to smooth out the transition of appearance and structure. Brown and crimson are the main colors used to deliver this fascinating visual appearance which triggers visual appeal from the target consumers. The design characteristics of the advertisement are quite complex. This is because they center on one of the most dynamic paintings by the master artist. The design offers complexity in structure since it is based on a painting made in a renaissance-era where determining ratio and proportion was an extremely important activity because there was no standard monetary unit or standard system of weights and measures. Text is used to further effect the advertisement by fading it in and out relative to the positioning of the image itself. The text fades in at the start and end of the advertisement in accordance to the various proportions of the Vitruvian man.

Why Abortion is Wrong Assignment Example | Topics and Well Written Essays - 1250 words

Why Abortion is Wrong - Assignment Example As the paper outlines, abortion is justified on the basis of the opinion that a fetus is not a human being. There is no point thinking that a baby that is in the developing stage of becoming a complete human being is not a human. An embryo is just as human as its parents are. Won’t a proponent of abortion call a baby tomato a tomato because it is not full in size? He/she certainly will call that a tomato. It is nature’s decision that it has caused certain species to develop inside their mothers’ wombs e.g. animals and has allowed other species to develop on their own e.g. fruits and birds. A baby is not a baby only as long as the sperm has not mated with the ovum. It can be so said because individual sperms or eggs cannot develop on their own or multiply in the number of cells and grow unless the two fuse together and the commencement of the development process happens. The embryo should be considered a human because it has its own DNA right from the conception. It does not require any interference or help in order to grow into a human. It lives along with the mother. The mother does not have to exert at all in order to make the embryo grow into a human. Proponents of abortion claim that it is right to kill a fetus because it is not a human. Let’s assume for a moment that the fetus is not a human being only because it is not that developed.  According to such an inconsiderate and disrespectful definition of humanity, a boy with a crouch limping across the road is not a human being. Nothing can be a bigger blow to the sanctity of humanity than a belief in such a definition of humanity! Let’s look at the matter from the perspective of the well acknowledged and widely accepted theory of consequentialism. Consequentialism is a term used for all moral theories that judge the appropriateness of a decision from its consequences. According to the theory of consequentialism, if the consequences of a decision are good, the decision is right and vice versa. An act that is morally good will necessarily produce a favorable outcome. To abort a child gives pain to the fetus because a fetus has intelligence and it is alive. It can feel pain. Abortion gives pain to the fetus, which is the first bad outcome of the decision of abortion. Abortion may endanger the life of mother along with the child. Even if the mother’s life is not at stake, there are cases in which a woman loses her ability to bear children in the future after an abortion, which is the second bad outcome. Let’s suppose the child had to be aborted because if it was allowed to survive, it would have been a cause of embarrassment not only for the mother but for the whole family because the people would have come to know of the sinful act of the mother who had performed fornication outside marriage or before marriage. There is no reason to justify abortion in this case either because there are millions of married couples who could not have chil dren and would love to adopt. If an unwanted child gets adopted by voluntary parents, this consequence would be far better than the child getting aborted.